Before Facebook came along, viral marketing seemed like more of an abstract ideal than an achievable form of promotion. If anything, the social network has raised the bar: Now the proverbial Holy Grail is getting people to voluntarily circulate your message in their status updates.
Note the use of the word voluntarily. Using spamware to circulate a message in people’s status updates actually backfires, risking damage to any brand that attempts to try such a tactic. It’s a surefire way to piss off not only fans but also Facebook’s security team, which will kick you off the site.
Alas, we have yet to see a viral status update meme involving a for-profit brand succeed the way some non-profits have gotten their message across. And several of the most widespread repostings of status updates on the site have just been fun –and that’s largely why they spread.
Some preach that successful viral marketing requires you to think outside of the proverbial box, so with that in mind we’re going revisit the messages that spread the most on Facebook to see what band managers might extract from these success stories.
page on Facebook, because sharing funny content seems like a core activity on the site.
Which messages do you think were the most viral? How might you seed your own viral marketing campaign?