If you're interested in taking it further — blogging for money, if you will — here are five strategies that could turn your blog into a moneymaker.
Many people who write blogs today simply want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too.
1. Market your services in your blog.
"When it resonates, it means money. Since starting this approach, I have generated three new paying clients and brought in about $10,000 on revenue — directly attributable to specific blogs."
Many people associate blogs exclusively with a cyberspace-based soapbox — a place to shout your opinions and little more than that. "Instead of short commentaries that begin a dialogue with readers, as many blogs do, I write the equivalent of journal articles that demonstrate my abilities, strategies and perspectives on specific issues," Barnett says.
Granted, blogs are an ideal venue to share your thoughts with others, but don't overlook their capacity to generate new business as well. When appropriate, work in references to what you do and, in turn, what you may be able to offer any would-be client or customer who may be reading your blog. That can spread your opinion and your business moxie at the same time.
2. Sell advertising.
For Bing Blogs and services such as Google's AdSense or BlogAds, bloggers can establish ad programs. AdSense's — which lets you select several ads that are consistent with the content of your blog — pays you based on how many readers click on the ads for further information.
This is likely the most common means of leveraging a blog to generate income. If yours happens to become a well-known blog, or one that is well-received in a particular niche, it's always possible to sell ad space on your own. Even better, it's free. BlogAds, on the other hand, hooks bloggers up with would-be advertisers and levies a commission in return for any ad placements that result. "The nice thing, too, is that the ads are relatively unobtrusive,"
How Make Money From BloggingAdvertising Banners
By far the most popular advertising method so far in 2009. Website owners love this because they know they are guaranteed the money, other techniques such as affiliate marketing can go up and down a lot depending on what you promote.
Pay Per Click
By far the easiest way to earn money online from a website or blog is from Google Adsense and being paid per click. Can be very lucrative if done right!
As long as you can predict your impressions which is usually east to do, you know how much you will earn.
This method is really popular for the website’s that receive a huge amount of traffic, advertisers pay you for impressions rather than sales or clicks!
Selling on commission depending on your niche can be a huge earner and is by far my biggest earner. You promote great products and then get great commissions.
3. Solicit contributions.
Not every blog-related income opportunity involves hawking goods or services.
Programs such as PayPal make it easy to establish a simple on-site contribution collection button.
Ask for contributions. If, for instance, your small-business blog supports a cause or issue in some fashion — say you repeatedly mention tax reform, health care or some other topic — you can always ask for reader support. Even if you've attracted a group of regular followers who simply enjoy reading what you have to say, they may be willing to underwrite their loyalty with a little financial help.
4. Use a blog to deepen your existing customer relations.
Nor does any marketing material inserted in blog content have to be limited to bringing in completely new business.
By using a blog to regularly communicate with existing clients as well as other readers, you can take advantage of the opportunity to fully inform them about everything your business does. That may expand your readers' understanding of the full scope of your products or services."My blog has helped existing clients determine the range of my skills and services," says Cristian Popa - Flamengo Int consulting and training concern . "One client who had only used me for training in the past was surprised at my range of expertise and is now using me for a consulting project. Another who only used me on technical projects is now considering me for a more business-oriented project."
5. Help sell others' products.
Affiliate programs enable your blog to serve as a conduit between readers and online sites offering various goods and services.
Here is another click-through opportunity.
One popular choice is Amazon.com. If, for instance, you offer book reviews or even just mention a book in passing in your blog, an affiliate program provides a means for your readers to click directly from your blog to Amazon to obtain further information about the book.
If they break out the checkbook or charge card, you get paid as well.